# Web Analytics Audit

With Web Analytics Audit, we eliminate measurement errors and create a solid and clean data foundation for your strategic decisions.

## What Is This Service?

We perform a complete technical and strategic health check of your existing measurement infrastructure. We don't just check the code; we also verify data accuracy, report leaks, and identify growth opportunities through a professional check-up process.

## What Problems Does This Service Solve?

- **Data Trust Crisis**: We eliminate the question "Are these numbers really accurate?" and increase confidence in your reports to 100%.
- **Duplicate Measurement**: We identify and clean up errors that artificially inflate ROAS and conversion rates, such as counting the same action twice.
- **Ghost Tags and Data Pollution**: We remove "ghost" tags that are no longer used but slow down the site or pollute the data.
- **Missing User Journey**: We repair broken funnels that prevent you from seeing where users get lost on the conversion path.
- **Cross-Platform Inconsistencies**: We minimize data gaps between Google Ads, GA4, and other panels, providing a consistent reporting ecosystem.

## How Does the Process Work?

01

### In-depth Infrastructure Scan

We're using a technical lens to scan all the tags on GTM and GA4; we're compiling a breakdown of which data goes where and when it's triggered.

02

### Data Flow and Transformation Validation

We test event architecture and critical transformation points with real user scenarios; we diagnose leaks and logical errors in data flow.

03

### Strategic Audit Report

We present our findings not just as a technical error, but in a transparent report that also includes the cost to your business and the potential for improvement.

04

### Prioritized Action Plan

We prioritize the identified problems according to their level of criticality; we create a clear roadmap for "issues requiring immediate correction" and "future goals".

## Tools and Platforms Used

Tag Assistant, GA4 DebugView, Chrome DevTools

## Let's set up your tracking infrastructure right.

We analyze your current status in a free 30-minute consultation.

[Schedule a Meeting](/content/en/iletisim/index.html)